Did you know that 76% of consumers will first look at a business’s online presence before they visit the physical location? If you have a local business with a brick and mortar storefront, it is important to create an effective local SEO content strategy. We have put together this guide with the top dos and don’ts of local SEO content creation for your business.
Read on to learn more about local SEO.
Dos
A major do is to create a Google My Business page. This is where you can add all the information regarding your business such as phone number, address, name, etc.
When people do a search on Google Maps or Google search, this is how they will find your business. Learning how to optimize Google My Business is a must if you want to get ahead of your competition.
Another do, is to optimize the meta descriptions and page titles for your content using local keywords. Local search engines rely on what the title of the content is when they are recommending a website. Search engines also heavily rely on the meta descriptions because this small snapshot can really say a lot when it is written with SEO in mind.
One last do, worth mentioning, is to add map details and NAP (Name, Address, and Phone Number) to the footer of your site. Not only will this help visitors that visit your site, but it also helps search engines like Google know where you are located and understand who you are. Take the time to make sure your name, address, and phone number, are all correct wherever you list this information to avoid getting an SEO penalty.
Don’ts
Do not underestimate online reviews. You need to make sure that your content and website have the ability to receive reviews from customers. Also, when people take the time to leave a review, interact and write a reply whether they left a negative or positive review.
Don’t overdo your keywords in your content. Once upon a time, people used to stuff keywords into their content and blog posts just to have the keywords in there, but Google and other search engines realized this. Now you will get penalized for overloading your content with keywords.
Another major don’t is to publish unnatural links. You can really ruin your local SEO by publishing links that are not related to your target audience. The links that you include in your content should be useful to your target audience and also relevant to your niche.
Ready to Level Up Your SEO Content Creation?
Now that you learned the dos and don’ts of local SEO content creation, you can make informed decisions when setting up your marketing campaigns. Local SEO is a great way to have your business rank high when people are searching for what you offer in their area.
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