Necessity is the mother of innovation. Some of the most innovative marketing solutions were created during the COVID19 crisis. Small businesses, in particular, faced various challenges such as –

• Plummeting consumer confidence
• Loss of jobs
• Inability to physically serve customers
• Inability to allocate enough funds for acquiring new customers

That’s why many worried marketers had to innovate and adapt. That means using low-cost marketing tools to boost brand visibility. One low-cost marketing tool that helped several small, local business owners was custom-printed magnetic signs.

These low-cost signs for cars helped small businesses promote their brands when other marketing avenues were ineffective. Here are six reasons why custom-printed magnetic signs for cars were the most innovative marketing tools of 2021 –

1. Perform Marketing on the Go
   One of the challenges of the COVID19 pandemic was limited mobility. Business owners couldn’t visit customers, attend events, or go anywhere during the pandemic.
   How to promote your business under such circumstances? Market your brand “on the go” by placing your marketing messages on company vehicles!
   Custom-printed magnets allow businesses to perform mobile marketing. Reach the local market by driving your magnet-covered company vehicles in busy locations. Attract new customers outside busy grocery stores, malls, schools, etc.
2. 24×7 Exposure
   Magnetic signs remain on cars for years. They’re removable, but many business owners choose to leave their well-designed magnetic signs on their vehicles for long periods. That means these signs promote their brands 24 hours a day, every day of the month.
3. Easy Customization Options
   The best sellers of magnetic signs offer total customization control to customers. These signs have enough space to feature multiple colors, branded designs, and other essential details such as -• Clear marketing messages
   • High-definition graphics
   • Contact information
   • Calls to action
   Add these details to your custom car magnet signs, and your brand will receive constant exposure.
4. Low-Cost
   During the pandemic, the costs of several marketing tools and platforms increased.
   • Sponsored ads on Google, Facebook, etc., are more expensive than ever.
   • Pay-per-click ad campaigns cost a lot, and they don’t generate great results for small-scale businesses.
   • Traditional advertising avenues like TV spots or publication space have always been closed for small businesses with limited marketing resources.
   Compared to these marketing tools, custom-printed car magnets are incredibly inexpensive. Small business owners can purchase hundreds of these magnetic signs for their company cars without spending too much. These signs are also reusable.
   That’s why the potential returns on these low-cost marketing tools are excellent.
5. Car Protection
   Custom-printed car magnets are not just innovative marketing tools, but they’re also innovative car protection tools. Custom car magnets will protect your car’s exterior finish from sunlight damage, moisture damage, etc. They don’t have any adhesives. They can be removed or reattached anytime.
6. Huge Impact on Target Audiences
   Lastly, custom-printed car magnets are unique marketing tools. Every consumer sees digital ads, print ads, etc., every day. It’s rare to spot well-designed car magnets.
   That’s why creative and memorable marketing messages on car magnets always make positive impressions on target audiences.

Kamran

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