How to Optimize Your Yelp for Business Page

Adding a photo to your Yelp for business page will make your listing more prominent. You can also choose to add up to six locations within a 50-mile radius of your business. To add a larger area, you must include it as a photo in the Specialties section. Learning how to use Check-in Offers will help you build customer loyalty and get more visits. These offers appear when a customer checks in to your Yelp listing.

Review your business on Yelp

A good way to increase customer satisfaction is to review your business on Yelp. This social network allows consumers to leave comments about their experience with your business, and you can track this feedback through its search tools. Positive reviews should be linked to your business’s page. You can also post signs outside your store that encourage customers to leave reviews. While you can’t control every review, you can respond to the bad ones in a calm and professional manner.

Make sure your Yelp profile is complete and includes all the information that customers need to know about your business. Be as thorough as possible. Yelp profiles are also known as local citations, and your listings should be consistent. Using different contact information can dilute the search power of your page. Try using the same spelling of your business name, address, and phone number. If you have any changes or omissions, you should change them right away.

Add photos

Yelp for business allows users to upload photos. The app allows users to share their experiences at businesses and it also provides information about businesses in your current location. The photos you upload are seen by other Yelp users, and you can add your own photos by selecting the option to add them in your review draft. If you have multiple pictures, you will need to submit a request for approval from the admin. If you want to have photos added to your Yelp for business account, you’ll have to pay a small fee.

Adding photos to your Yelp profile takes little time, but it has a huge impact on your visibility. It’s also important to collect a lot of positive reviews: Yelp’s magic number of reviews is six to nine. Once you hit that number, you’ll be visible to more Yelp users. Regardless of whether you’re looking for a new customer base or trying to increase your existing one, the photos and reviews you add can help your business.

Claim your business

You can easily claim your business listing on Yelp by entering your name and email address. Once you have registered, you must verify the account by entering the verification code you receive via email or phone call. If you want to boost your visibility on Yelp, you can also purchase advertising space and add videos to your listing. To claim your listing, follow these steps:

After you have claimed your business page, make sure to check for mistakes. There might be a copycat profile set up by an employee. If this is the case, ask them to transfer the ownership. If not, contact the Yelp support team for help. After claiming your Yelp for business page, make a note to review the information about your business at least once a quarter. Update information if necessary.

Optimize your Yelp page for SEO

One of the first steps to optimizing your Yelp page for SEO is to write more detailed content. This way, potential customers can find out more about your business, while also seeing more of your products and services. Adding more information to your page also makes it more appealing to readers. Make sure to include photos and videos. These will also help boost the ranking of your page. To maximize your SEO on Yelp, keep the following tips in mind:

Link back to your Yelp page on other sites. Backlinks are an extremely strong signal to Google and other search engines, and building a network of them through your Yelp page can be a very effective SEO strategy. To link back to your page, use the NAP (name, address, and phone number) data on other sites, such as blogs and social media profiles. Make sure that your business is listed on all of these sites, too.

Deal with negative reviews

If you’re wondering how to deal with negative reviews on Yelp for business, this video will help you learn the proper way to handle them. The video shows how to butter up a sour reviewer and deal with comment trolls. To avoid sounding unprofessional, you should keep your replies to a minimum and steer the customer towards an offline discussion. A good attorney can help you understand your rights and will ask for proof to support their client’s claims.

It’s also helpful to address negative reviews on Yelp with sincerity and empathy. While some businesses use a standard protocol to handle negative reviews, this approach misses a great opportunity to impress future customers. When a customer complains, they should be able to reach the person who wrote the review and explain their concern. This will help them feel heard, which can help their business improve.